Colin Newall - Art Direction & Design
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Tough Guy

ART DIRECTION  •  UI/UX DESIGN

The original obstacle course challenge. With a website refresh to bring their brand up to date, while incorporating an e-commerce platform and race registration system.

The key to the design approach was layers and texture. Pressing the mud into the visuals and lifting the calls-to-action with large, bold messages that fit the character of the events.


Created at The Realbuzz Group

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