Developing the creative direction for a new champagne bar and instilling an emphasis on the tactile, which can be found in the history of making champagne. From understanding the process of riddling and bringing that into the creative direction. With the act of rotating the bottles to keep sediment at bay used to lay the foundations to their visual language.
Embracing the movement that the riddling process provides, into various forms of print and digital media. Bringing a richness from those natural imperfections and building a brand for the new Riddling Rack adventure.